
Persona
Kim, a 21-year-old South Korean sophomore studying Computer Science in the University of North Carolina at Chapel Hill, faces challenges with the language barrier and cultural adjustment. These hurdles, common among international students, underscore the need for tailored support services to address mental health struggles effectively.
Motivations (Goals)
• Academic Excellence: She is driven to achieve academic success and pursue a successful career in business. She wants to make her family proud and build a bright future for herself
• Cultural Integration: Despite the challenges, she is determined to immerse herself in american culture and form meaningful connections with her peers. She hopes to overcome feelings of isolation and forge a sense of belonging
•Personal Growth: She sees her experience as an international student as an opportunity for personal growth and self-discovery. She is open to new experiences and eager to learn from diverse perspectives.
Frustrations (Pain Points)
• Language Barrier: She finds it challenging to fully understand lectures and academic materials delivered in English, her non-native language. This often leads to feelings of confusion and academic insecurity
• Cultural Adjustment: Adjusting to American customs and social norms has been difficult for her. She sometimes feels like an outsider and misses the familiar comforts of her home country
• Academic Pressure: She experiences significant pressure to excel academically, both from her family's expectations and her own ambitions. This pressure sometimes contributes to feelings of stress and anxiety
Storyboard 1




Storyboard 2




















